Privacy Policy

With this privacy policy, we would like to inform you about the nature, scope and purpose of the pro­cessing of per­sonal data on our website. Per­sonal data is all data that has a per­sonal refe­rence to you, e.g. name, address, email address or user beha­viour.

Who is respon­sible for data pro­cessing at our company

SpritzTour | Adam Hellmann
Bahn­hof­straße 18
48143 Münster
Deutschland
+49 (0) 251 – 20835300
info@spritztour.de
https://spritztour.de/impressum/

Pro­cessing of your data in the context of our com­pany’s core acti­vities
We process the per­sonal data trans­mitted to us in the context of the con­tractual and pre-con­tractual rela­ti­onships existing between us. The scope, nature, purpose and necessity of the pro­cessing depends on the under­lying con­tractual rela­ti­onship in each case. For this purpose, we store and process your data in the com­puter systems used by us. The data pro­cessed by us includes all data that was pro­vided by you for the purpose of using the con­tractual or pre-con­tractual ser­vices and that is required for the pro­cessing of your enquiry or the con­tract con­cluded between us.

This may include in par­ti­cular the fol­lowing data:

• Name and address
• Email address and tele­phone number
• Con­tract data
• Payment data

The pro­cessing is limited to those data that are necessary and appro­priate for responding to enquiries and/or for ful­filling a con­tract con­cluded between you and us. Per­sonal data is only passed on to third parties if this is necessary for the purpose of pro­viding the service or within the framework of orga­nising our business for the pro­cessing of financial accounting and com­pliance with legal obli­ga­tions. In this case, only those data are trans­ferred to external service pro­viders that are necessary and appro­priate for the ful­filment of the con­tract or for the pro­cessing of financial accounting and com­pliance with legal obli­ga­tions. Pro­cessing by us is carried out in accordance with your ins­truc­tions or the sta­tutory pro­vi­sions.
Legal basis: The pro­cessing of your per­sonal data and the transfer to third parties is carried out in accordance with Art. 6 para. 1 lit. b) GDPR and serves to fulfil the con­tract between you and us. Otherwise, we only pass on data to third parties if there is a legal obli­gation to do so, Art. 6 para. 1 lit. c) GDPR, or if there is a legi­timate interest in doing so, Art. 6 para. 1 lit. f) GDPR. This is the case, for example, if this is necessary to pursue our claims.
Deletion: Your data will be deleted as soon as it is no longer required to fulfil con­tractual or sta­tutory duties of care and for dealing with any war­ranty and com­pa­rable obli­ga­tions. The sta­tutory retention obli­ga­tions remain unaf­fected.

News­letter

The news­letters are sent using “Sendy”, a news­letter dis­patch platform hosted by our web­site’s data pro­cessor. “Sendy” uses exclu­sively the Amazon Cloud Service SES data centre in Ireland for sending emails. (Amazon Web Ser­vices, Inc., 410 Terry Avenue North, Seattle WA 98109, United States)
You can view the privacy policy of the dis­patch service pro­vider here: https://sendy.co/privacy-policy
The dis­patch service pro­vider is used on the basis of our legi­timate inte­rests pur­suant to Art. 6 para. 1 lit. f) GDPR and a data pro­cessing agreement pur­suant to Art. 28 para. 3 sen­tence 1 GDPR. The dis­patch service pro­vider may use the data of the reci­pients in pseud­onymous form, i.e. without assignment to a user, for the opti­mi­sation or impro­vement of its own ser­vices, e.g. for the tech­nical opti­mi­sation of the dis­patch and the pre­sen­tation of the news­letters or for sta­tis­tical pur­poses. However, the dis­patch service pro­vider does not use the data of our news­letter reci­pients to contact them directly or to pass the data on to third parties.

Web­hosting

We use an internet service pro­vider to maintain our online pre­sence, on whose server the website is stored (hosting) and who makes our site available on the internet. In this process, the internet service pro­vider pro­cesses contact data, content data, con­tract data, usage data, inventory data as well as meta and com­mu­ni­cation data on our behalf.
Name and address of the internet service pro­vider:
ALL-INKL.COM
Haupt­straße 68 | D‑02742 Frie­dersdorf
Deutschland
You can view their privacy policy here: https://all-inkl.com/datenschutzinformationen/
Legal basis: The internet service pro­vider pro­cesses the afo­re­men­tioned data on our behalf, Art. 28 GDPR. The data pro­cessing is carried out on the basis of our legi­timate interest in the effi­cient and secure pro­vision of our internet offering, Art. 6 para. 1 lit. f) GDPR.

If you use our website for infor­ma­tional pur­poses only, our internet service pro­vider only collects those per­sonal data that the browser you are using transmits to its server. These are the fol­lowing data:

• IP address
• The date and time of access to our website
• Time zone dif­fe­rence to Greenwich Mean Time (GMT)
• Access status (HTTP status)
• The amount of data trans­ferred
• The internet service pro­vider of the…
• …of the accessing system
• der von Ihnen ver­wendete Brow­sertyp und dessen Version
  das von Ihnen ver­wendete Betriebs­system
• The browser type and version you are using
  The ope­rating system you are using
• The website from which you may have accessed our website
  The pages or sub-pages you visit on our website

Die vor­ge­nannten Daten werden als Log­files auf den Servern unseres Internet-Service-Pro­viders gespei­chert. Dies ist erfor­derlich, um die Web­seite auf dem von Ihnen genutzten End­gerät dar­stellen zu können, sowie die Sta­bi­lität und Sicherheit zu gewähr­leisten. In den vor­ste­henden Zwecken liegt unser berech­tigtes Interesse an der Daten­ver­ar­beitung. Rechts­grundlage: Die Daten­ver­ar­beitung erfolgt auf Grund unseres berech­tigten Inter­esses an einer effi­zi­enten und sicheren Bereit­stellung unseres Inter­net­an­ge­botes ein, Art. 6 Abs. 1 lit. f) DSGVO. Dauer: Die vor­ste­henden Daten zur Bereit­stellung unserer Web­seite werden für die Dauer von 7 Tagen gespei­chert und dann gelöscht.

Infor­mation on the contact options we provide
Insofar as you contact us via email, social media, tele­phone, fax, post, our contact form or otherwise, and in doing so provide us with per­sonal data such as your name, tele­phone number or email address, or make further state­ments about your person or your concern, this data will be stored and further pro­cessed in our company to handle your enquiry.
Legal basis: If you submit your enquiry within the scope of con­tractual or pre-con­tractual rela­tions with us, the legal basis for the pro­cessing of your data is Art. 6 para. 1 lit. b GDPR. If your enquiry does not fall under one of the afo­re­men­tioned cate­gories, our legi­timate interest in pro­cessing your data lies in ans­wering your enquiry pro­perly and in your interest, Art. 6 para. 1 lit. f GDPR.
Deletion: The per­sonal data coll­ected by us will be deleted if it is no longer required. We review the necessity every 2 years. In addition, you can revoke the data pro­cessing at any time.

Online-Shop

If you use our online shop to place orders, we require certain data to process your order. This includes in par­ti­cular your name as well as your address and elec­tronic contact details, infor­mation for pro­cessing the payment tran­saction, and the ser­vices used. This data is stored by us. The infor­mation pro­vided by you in the man­datory fields of the order form is abso­lutely necessary for the estab­lishment and ful­filment of the con­tract. In detail, we use the data trans­mitted to us by you in par­ti­cular to:

• Identify you as our cus­tomer
• Process, fulfil and handle your order
• Contact you
• Issue invoices to you
• Be able to process any lia­bility claims
• Be able to assert con­tractual claims against you

Legal basis: The legal basis for the pro­cessing of your data, with regard to the handling of your order, is Art. 6 para. 1 lit. b GDPR. This also applies to pro­cessing ope­ra­tions that are necessary for the imple­men­tation of pre-con­tractual mea­sures.
We only pass on your per­sonal data to third parties if:

The transfer is necessary pur­suant to Art. 6 para. 1 sen­tence 1 lit. f GDPR for the assertion, exercise or defence of legal claims and there is no reason to assume that you have an over­riding legi­timate interest in the non-dis­closure of your data,
There is a legal obli­gation to do so pur­suant to Art. 6 para. 1 sen­tence 1 lit. c GDPR,
This is necessary pur­suant to Art. 6 para. 1 sen­tence 1 lit. b GDPR for the pro­cessing of the con­tract con­cluded with you (e.g. transfer of data to the logi­stics company com­mis­sioned with the delivery or for the purpose of payment pro­cessing).
Beyond this, your per­sonal data will not be passed on to third parties without your express consent. If we pass on your per­sonal data to third parties, we limit the scope of the trans­mitted data to the necessary minimum.

When you place an order, register for a user account or log in again, we store your IP address and the time of the respective user action. The purpose of the storage is our legi­timate interest, as well as yours, in pro­tection against misuse and other unaut­ho­rised use.
Legal basis: The legal basis for this is Art. 6 para. 1 lit. f GDPR. This data is not passed on to third parties, unless the transfer is necessary to pursue our claims or there is a legal obli­gation to do so pur­suant to Art. 6 para. 1 lit. c GDPR.

Deletion: Due to com­mercial and tax law requi­re­ments, we are obliged to store your address, payment and order data for a period of 10 years. After the expiry of the sta­tutory war­ranty rights (2 years), however, we restrict pro­cessing to the extent that your data is only used to comply with legal obli­ga­tions.

Your rights under the GDPR

Under the GDPR, you have the fol­lowing rights, which you can assert at any time against the con­troller named in section 1 of this privacy policy:

Right of access: Pur­suant to Art. 15 GDPR, you may request con­fir­mation as to whether and which per­sonal data we process about you. In addition, you may request free infor­mation from us about the pur­poses of pro­cessing, the category of per­sonal data, the cate­gories of reci­pients to whom your data has been or will be dis­c­losed, the planned storage period, the exis­tence of a right to rec­ti­fi­cation, erasure, rest­riction of pro­cessing or objection, the exis­tence of a right to lodge a com­plaint, and the origin of your data, insofar as it was not coll­ected by us. Fur­thermore, you have the right to infor­mation as to whether your per­sonal data has been trans­ferred to a third country or to an inter­na­tional orga­ni­sation. If this is the case, you have the right to obtain infor­mation about the appro­priate safe­guards in con­nection with the transfer.

Right to rec­ti­fi­cation: Pur­suant to Art. 16 GDPR, you may request the rec­ti­fi­cation of inac­curate or the com­pletion of incom­plete per­sonal data stored by us con­cerning you.

Right to erasure: Pur­suant to Art. 17 GDPR, you have the right to request the erasure of your per­sonal data stored by us, insofar as we do not require its pro­cessing for the fol­lowing pur­poses:
To fulfil a legal obli­gation
For the assertion, exercise or defence of legal claims
For the exercise of the right to freedom of expression and infor­mation, or
For reasons of public interest referred to in Art. 17 para. 3 lit. c and d GDPR

Right to rest­riction: Pur­suant to Art. 18 GDPR, you have the right to request the rest­riction of the pro­cessing of your per­sonal data if:
The accuracy of the data is con­tested by you, for a period enabling us to verify the accuracy of the per­sonal data
The pro­cessing of your data is unlawful but you refuse its erasure and instead request the rest­riction of its use
We no longer need the per­sonal data for the pur­poses of pro­cessing, but you require the data for the assertion, exercise or defence of legal claims

You have objected to the pro­cessing of your data pur­suant to Art. 21 GDPR, but it has not yet been estab­lished whether our legi­timate grounds for con­tinued pro­cessing override your rights

Right to noti­fi­cation: If you have asserted the right to rec­ti­fi­cation, erasure or rest­riction of pro­cessing against us, we are obliged to notify all reci­pients to whom the per­sonal data con­cerning you has been dis­c­losed of the rec­ti­fi­cation or erasure of the data or rest­riction of pro­cessing requested by you, unless this proves impos­sible or involves a dis­pro­por­tionate effort. You have the right to be informed by us about these reci­pients.

Right to data por­ta­bility: Pur­suant to Art. 20 GDPR, you may request that we provide the per­sonal data con­cerning you that you have made available to us in a struc­tured, com­monly used and machine-rea­dable format, or request the transfer to another con­troller.
Right to lodge a com­plaint: Pur­suant to Art. 77 GDPR, you have the right to lodge a com­plaint with a super­visory aut­hority. For this purpose, you may contact the super­visory aut­hority of your usual place of resi­dence, your place of work or our com­pany’s regis­tered office.

Right of With­drawal

Pur­suant to Art. 7 para. 3 GDPR, you have the right to withdraw your consent to the pro­cessing of your data at any time. The with­drawal declared by you does not affect the lawfulness of the pro­cessing of your per­sonal data carried out up to the point of with­drawal.

Right to Object

You have the right, on grounds arising from your par­ti­cular situation, to object at any time to the pro­cessing of per­sonal data con­cerning you which is carried out on the basis of a balancing of inte­rests (Art. 6 para. 1 lit. f GDPR). This is par­ti­cu­larly the case when the data pro­cessing is not necessary for the ful­filment of a con­tract. If you make use of your right to object, we ask you to explain your reasons. We will then no longer process your per­sonal data unless we can demons­trate to you that there are com­pelling legi­timate grounds for the data pro­cessing which override your inte­rests and rights.

Inde­pendently of the above, you have the right at any time to object to the pro­cessing of your per­sonal data for the pur­poses of adver­tising and data ana­lysis.

Please direct your objection to the contact address of the con­troller indi­cated above.

The dis­patch service pro­vider may use the data of the reci­pients in pseud­onymous form, i.e. without assignment to a user, for the opti­mi­sation or impro­vement of its own ser­vices, e.g. for the tech­nical opti­mi­sation of the dis­patch and the pre­sen­tation of the news­letters or for sta­tis­tical pur­poses. However, the dis­patch service pro­vider does not use the data of our news­letter reci­pients to contact them directly or to pass the data on to third parties.

Google Maps

We use com­ponents of “Google Maps” on our website, a service pro­vided by Google Inc., 1600 Amphi­theatre Parkway, Mountain View, CA 94043, USA (her­ein­after referred to as: “Google”).

Google Maps is used to display geo­gra­phical infor­mation visually. In doing so, Google collects and pro­cesses the IP address of the visitor. This is trans­mitted to Google regardless of whether Google Maps is actually used or whether you are logged into your Google account. Your IP address is asso­ciated with your Google account if you are logged into it when visiting our website. This data is trans­ferred to external servers of Google in the USA. Google is a par­ti­cipant in the Privacy Shield agreement and is cer­tified for data pro­cessing in accordance with European stan­dards. Google may under certain cir­cum­s­tances pass on the data coll­ected through this tech­nical process to third parties.
Purpose: The inte­gration of Google Maps serves to sim­plify the visua­li­sation of and navi­gation to our location. Goo­gle’s data pro­cessing is carried out for the pur­poses of adver­tising, market research, website design and the pro­vision of demand-ori­ented adver­tising.
Legal basis: We use Google Maps on the basis of our legi­timate interest in the opti­mi­sation and design of our online offering, Art. 6 para. 1 lit. f GDPR.
Pre­vention: You can prevent the assignment of the data by refraining from using Google Maps on our website and logging out of your Google account before your visit. You can also disable Java­Script in your browser to prevent the map display. We further refer to the privacy policy of Google at the fol­lowing link: http://www.google.com/intl/de_de/help/terms_maps.html

Infor­mation on the third-party pro­vider:

Regis­tered office within the EU: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001.

Terms of use: http://www.google.com/analytics/terms/de.html
Privacy overview: http://www.google.com/intl/de/analytics/learn/privacy.html
Privacy policy: http://www.google.de/intl/de/policies/privacy
Data use by Google when you use web­sites or apps of our partners: https://www.google.com/intl/de/policies/privacy/partners
Data use for adver­tising pur­poses: http://www.google.com/policies/technologies/ads
Per­so­na­lised adver­tising by Google: http://www.google.de/settings/ads
Google has sub­mitted to and cer­tified under the Privacy Shield agreement con­cluded between the European Union and the USA. By doing so, Google commits to com­plying with the stan­dards and regu­la­tions of European data pro­tection law. You can find further infor­mation in the entry linked below: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

Google Web Fonts

We use “Google Web Fonts” on our website, a service pro­vided by Google Inc., 1600 Amphi­theatre Parkway, Mountain View, CA 94043, USA.

The service enables us to inte­grate the display of external fonts (web fonts) into the design of our website and to render them cor­rectly when the website is dis­played. This opens up certain design pos­si­bi­lities with which we aim to make the design of our website more user-fri­endly. These web fonts are inte­grated via a server call. The fonts are deli­vered from this server to your browser in com­pressed form and unpacked there. This server is regu­larly located in the USA. When you visit one of our pages on which we have inte­grated Google Fonts, it is trans­mitted to Google which of our web pages you have visited. In addition, the IP address of the browser of the visi­tor’s end device is stored by Google.
Purpose: The afo­re­men­tioned inte­rests represent the purpose of using Google Web Fonts.
Legal basis: We use Google Web Fonts on the basis of our legi­timate interest in the opti­mi­sation and design of our online offering, Art. 6 para. 1 lit. f GDPR.

Infor­mation on the third-party pro­vider:

Regis­tered office within the EU: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001.

Terms of use: http://www.google.com/analytics/terms/de.html
Privacy overview: http://www.google.com/intl/de/analytics/learn/privacy.html
Privacy policy: http://www.google.de/intl/de/policies/privacy
Data use by Google when you use web­sites or apps of our partners: https://www.google.com/intl/de/policies/privacy/partners
Data use for adver­tising pur­poses: http://www.google.com/policies/technologies/ads
Per­so­na­lised adver­tising by Google: http://www.google.de/settings/ads
Google has sub­mitted to and cer­tified under the Privacy Shield agreement con­cluded between the European Union and the USA. By doing so, Google commits to com­plying with the stan­dards and regu­la­tions of European data pro­tection law. Further infor­mation can be found in the entry linked below: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

Our online pre­sences on social net­works

We operate online pre­sences within the social net­works listed below. When you visit one of these pre­sences, your usage data is coll­ected and pro­cessed by the respective pro­vider. This is usually done via cookies that are stored on the end device you are using. Usage beha­viour and inte­rests are stored via cookies and cor­re­sponding usage pro­files are created. Data can also be stored in the usage pro­files regardless of the device you are using. This is par­ti­cu­larly the case when you are a member of the respective platform and are logged into it.

The data coll­ected is gene­rally used by the pro­vider for the pur­poses of adver­tising and market research, by creating usage pro­files from your usage beha­viour. These in turn can be used by the pro­viders to display interest-based adver­tising to you. You have the right to object to the creation of user pro­files. To exercise this right, you must contact the respective pro­vider. If you have an account with the pro­vider, your usage data may be linked to it. To prevent such a linking of your data, you can log out of the pro­vi­der’s service before visiting our page.

You can find infor­mation on the purpose and scope of data coll­ection by the pro­vider in the respective privacy policies of the pro­viders com­mu­ni­cated below. We our­selves have no influence over which data is coll­ected and how this data is used by the pro­vider. If you wish to request spe­cific infor­mation or exercise your data subject rights in this regard, you can do so most effec­tively directly with the respective pro­viders, as only the respective pro­viders have access to your data.

We would like to point out that your user data may be trans­ferred and pro­cessed outside the area of the European Union. In this case, there is a risk that the enforcement of your data subject rights may be made more dif­ficult. Those US pro­viders that are cer­tified under the Privacy Shield have com­mitted to com­plying with EU data pro­tection stan­dards. Infor­mation on whether the respective pro­vider holds such a cer­ti­ficate can be found in the infor­mation on the pro­viders listed below.

Legal basis: If you have been asked by one of the pro­viders listed below for consent to data pro­cessing, the legal basis for the pro­cessing is Art. 6 para. 1 lit. a GDPR. Otherwise, the pro­cessing of your data is carried out on the basis of our legi­timate inte­rests in cont­acting and com­mu­ni­cating with you, Art. 6 para. 1 lit. f GDPR.
Pre­vention: For the respective objection options (opt-out), we refer to the infor­mation of the pro­viders linked below.

We maintain online pre­sences on the fol­lowing social net­works:
Instagram
Instagram is a service of Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025 – USA.

Facebook
Facebook is a service of Facebook Inc., 1601 S. Cali­fornia Ave, Palo Alto, CA 94304 – USA.
Regis­tered office in the EU: Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 – Ireland

Privacy policy available at: https://www.facebook.com/about/privacy/
Opt-out: https://www.facebook.com/settings?tab=ads and http://www.youronlinechoices.com
Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active

Google Ana­lytics
We use “Google Ana­lytics” on our website, a service pro­vided by Google Inc., 1600 Amphi­theatre Parkway, Mountain View, CA 94043, USA.

To record and sta­tis­ti­cally eva­luate visitor flows on our website, we use Google Ana­lytics. Google Ana­lytics records, among other things, data on which website you came from to reach our website (so-called referrers), which sub-pages of the website you accessed, how often and for how long a sub-page was viewed, and which inter­ac­tions you carried out. To collect and store this data, Google Ana­lytics places a cookie on the end device you are using. We use the Anony­mizeIP function to anonymise your IP address so that it is shor­tened and can no longer be asso­ciated with your visit to our website. Further trans­mitted infor­mation is not assigned to or linked with the anony­mised IP address by Google. The infor­mation gene­rated in this way is trans­ferred to servers of Google in the USA and stored there. Google may under certain cir­cum­s­tances pass on the per­sonal data coll­ected via this tech­nical process to third parties. We have con­cluded a data pro­cessing agreement with Google, under which Google is aut­ho­rised and obliged to eva­luate the infor­mation obtained on our behalf and to prepare sta­tis­tical reports for us on the type and extent of website use. These sta­tistics enable us to con­ti­nuously improve our offering, carry out a cost-benefit ana­lysis of our internet mar­keting, and make our website more inte­resting and user-fri­endly for you.
Legal basis: We use Google Ana­lytics on the basis of our legi­timate interest in the ana­lysis, opti­mi­sation and eco­nomic ope­ration of our online offering, Art. 6 para. 1 lit. f GDPR.
Deletion: The data coll­ected and trans­mitted by us in this way is auto­ma­ti­cally deleted after 26 months.
Pre­vention: You can prevent the storage of cookies by down­loading and installing the browser add-on pro­vided by Google, available at https://tools.google.com/dlpage/gaoptout?hl=de. However, you may sub­se­quently no longer be able to use all the func­tions of our website to their full extent. <Alter­na­tively>, you can prevent the storage of cookies by setting an opt-out cookie, which will in future prevent data from being coll­ected from you on our website. You also have the option of pre­venting the storage of cookies via your browser set­tings. Cookies that have already been set can be deleted by you at any time.

Infor­mation on the third-party pro­vider:

Regis­tered office within the EU: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001.

Nut­zer­be­din­gungen: http://www.google.com/analytics/terms/de.html
Über­sicht zum Daten­schutz: http://www.google.com/intl/de/analytics/learn/privacy.html
Daten­schutz­er­klärung: http://www.google.de/intl/de/policies/privacy
Daten­nutzung durch Google bei Ihrer Nutzung von Web­sites oder Apps unserer Partner:https://www.google.com/intl/de/policies/privacy/partners
Daten­nutzung zu Wer­be­zwecken: http://www.google.com/policies/technologies/ads
Per­so­na­li­sierte Werbung durch Google: http://www.google.de/settings/ads
Google hat sich dem zwi­schen der Euro­päi­schen Union und den USA geschlos­senen Privacy-Shield-Abkommen unter­worfen und sich zer­ti­fi­ziert. Dadurch ver­pflichtet sich Google, die Stan­dards und Vor­schriften des euro­päi­schen Daten­schutz­rechts ein­zu­halten. Nähere Infor­ma­tionen können Sie dem nach­folgend ver­linkten Eintrag ent­nehmen: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active.

Google Ads

We use “Google Ads” on our website, a service pro­vided by Google Inc., 1600 Amphi­theatre Parkway, Mountain View, CA 94043, USA.

Google Ads is a service for dis­playing internet adver­tising in the form of ads. The ads are dis­played as search results in search engine results or in the Google adver­tising network. Via Google Ads, we define certain key­words. Our ads are then dis­played by Google in the search engine results when you retrieve a search result using Goo­gle’s search engine that is related to the keyword. In the display network, the ad is dis­played on the­ma­ti­cally related pages. If you click on one of the ads, you will be redi­rected to the website we are adver­tising. In doing so, Google Ads places a cookie (see the term above under the heading Cookies). This allows both Google and us to track whether you reached our site via our ad and whether you may have taken further actions there, such as making a purchase, using a contact form or calling us. For this purpose, the pages you visited including your IP address are coll­ected via the cookie set and trans­ferred to Google servers in the USA (con­version tracking). Google eva­luates this data in order to produce a report with sta­tis­tical state­ments about the number of visitors gene­rated via the adver­tising and the success of the adver­tising measure. The reports show, among other things, the total number of users who were directed to our website via our ads. In addition, the reports contain infor­mation about the end devices and browsers of users, the loca­tions of users, and at what times the adver­ti­sement was clicked. However, the reports do not contain any infor­mation that would allow you to be per­so­nally iden­tified as a user of our site.
Purpose: Via the ads, we can spe­ci­fi­cally direct visitor flows to our pages. The sta­tis­tical eva­lua­tions and reports created via Google enable us to optimise our adver­ti­se­ments.
Legal basis: We use Google Ads on the basis of our legi­timate interest in the ana­lysis, opti­mi­sation and eco­nomic ope­ration of our online offering, Art. 6 para. 1 lit. f GDPR.
Pre­vention: You can prevent cookies from being set via your browser set­tings. Cookies that have already been set can be deleted in your browser. In addition, it is pos­sible to object to the use of interest-based adver­tising by accessing the fol­lowing link and manually deac­ti­vating the cor­re­sponding options: https://adssettings.google.com/authenticated?hl=de

Infor­mation on the third-party pro­vider:

Regis­tered office within the EU: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001.

Terms of use for Google Ana­lytics: https://www.google.com/analytics/terms/de.html
Privacy overview: https://support.google.com/analytics/answer/6004245?hl=de
Privacy policy: https://policies.google.com/privacy?hl=de&gl=de
Data use by Google when you use web­sites or apps of our partners: https://www.google.com/intl/de/policies/privacy/partners
Data use for adver­tising pur­poses: https://policies.google.com/technologies/ads?hl=de
Here you have the option to decide for yourself whether Google dis­plays per­so­na­lised adver­tising to you: https://adssettings.google.de/authenticated
Google has sub­mitted to and cer­tified under the Privacy Shield agreement con­cluded between the European Union and the USA. By doing so, Google commits to com­plying with the stan­dards and regu­la­tions of European data pro­tection law. Further infor­mation can be found in the entry linked below: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

Google Remar­keting

We use “Google Remar­keting” on our website, a service pro­vided by Google Inc., 1600 Amphi­theatre Parkway, Mountain View, CA 94043, USA.

Google Remar­keting is a feature of Google AdWords (see above under the heading Google AdWords). Google Remar­keting enables us to address you in a tar­geted manner in the Google Display Network with adver­tising banners or text ads. On the pages of our website where we have acti­vated the service, Google inte­grates so-called counting pixels. When you visit one of our pages, the counting pixel sets an indi­vidual cookie on the end device you are using. Regarding the term cookies, we refer to the expl­ana­tions above under the cor­re­sponding heading. The cookie stores infor­mation about which web­sites you visited, which content you were inte­rested in, and which offers you clicked on. In addition, infor­mation about the browser and ope­rating system you are using, referring web­sites, your visit time and further details about the use of the online offering are stored. Your IP address is also recorded and trans­ferred in pseud­ony­mised form to external Google servers in the USA, unless you have expressly per­mitted Google to process the data without pseud­ony­mi­sation.
Purpose: The use of Google Remar­keting allows us to display our adver­ti­se­ments to you in a more tar­geted manner, enabling us to present you with ads that match your inte­rests.
Legal basis: We use Google Remar­keting on the basis of our legi­timate interest in the ana­lysis, opti­mi­sation and eco­nomic ope­ration of our online offering, Art. 6 para. 1 lit. f GDPR.
Pre­vention: You can prevent the storage of cookies via your browser set­tings, or set an opt-out cookie by cli­cking the unsub­scribe button at the fol­lowing link: http://www.google.com/ads/preferences. However, you may sub­se­quently no longer be able to use all func­tions of our website to their full extent. To ensure that no further data transfer takes place, the opt-out cookie must be installed on each of the systems you use.

Infor­mation on the third-party pro­vider:

Regis­tered office within the EU: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001.

Terms of use: http://www.google.com/analytics/terms/de.html
Privacy overview: http://www.google.com/intl/de/analytics/learn/privacy.html
Privacy policy: http://www.google.de/intl/de/policies/privacy
Data use by Google when you use web­sites or apps of our partners: https://www.google.com/intl/de/policies/privacy/partners
Data use for adver­tising pur­poses: http://www.google.com/policies/technologies/ads
Per­so­na­lised adver­tising by Google: http://www.google.de/settings/ads
Google has sub­mitted to and cer­tified under the Privacy Shield agreement con­cluded between the European Union and the USA. By doing so, Google commits to com­plying with the stan­dards and regu­la­tions of European data pro­tection law. Further infor­mation can be found in the entry linked below: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

Facebook Pixel

We use the Facebook Pixel, Custom Audi­ences and Facebook Con­version function of Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA on our website.

Facebook Pixel is an ana­lytics tool that allows us to eva­luate the effec­ti­veness of the adver­ti­se­ments we place on Facebook (so-called “Facebook Ads”). It enables us to target audi­ences for our adver­ti­se­ments, meaning we can display our Facebook Ads only to those Facebook users who have pre­viously visited one of our web­sites. In addition, we can use Facebook Pixel to track whether you were redi­rected to our website after cli­cking on one of our Facebook Ads. This allows us to display adver­ti­se­ments tailored to your inte­rests. For this purpose, we have imple­mented a counting pixel from Facebook on our website — a small graphic that enables log file recording and ana­lysis. When you visit our website, a direct con­nection to Face­book’s servers is estab­lished. To our know­ledge, Facebook receives infor­mation about which page of our website you visited or which of our Facebook Ads you clicked on. If you are logged into Facebook, Facebook can asso­ciate your visit to our website or your click on our Facebook Ads with your Facebook account. It cannot be ruled out that Facebook also reads and stores your IP address and other iden­ti­fying fea­tures, even if you are not logged into Facebook.
Details on how Facebook Pixel works can be found here: https://www.facebook.com/business/help/651294705016616. We have no influence over the quantity, quality or storage duration of the data trans­mitted. Facebook may pass on your data to third parties. Facebook is a par­ti­cipant in the Privacy Shield agreement and is cer­tified for data pro­cessing in accordance with European stan­dards.
Purpose: We use Facebook Pixel to display adver­tising that is of interest to you and to make our website more attractive.
Legal basis: We use Facebook Pixel on the basis of our legi­timate interest in the ana­lysis, opti­mi­sation and eco­nomic ope­ration of our online offering, Art. 6 para. 1 lit. f GDPR.
Pre­vention: You can deac­tivate Facebook Custom Audi­ences by logging into your Facebook account and adjusting the set­tings at the fol­lowing link: https://www.facebook.com/settings/?tab=ads#_. You can also deac­tivate interest-based adver­tising on the fol­lowing pages: http://www.aboutads.info/choices and http://www.youronlinechoices.com/uk/your-ad-choices/. In addition, you can prevent the use of cookies for reach mea­su­rement and adver­tising pur­poses via the Network Adver­tising Initiative at http://optout.networkadvertising.org/ or http://www.aboutads.info/choices. Alter­na­tively, you can also declare your objection via http://www.youronlinechoices.com/uk/your-ad-choices/.

Infor­mation on the third-party pro­vider:
Regis­tered office within the EU: Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

Privacy policy: https://www.facebook.com/policy.php
Facebook Pixel: https://www.facebook.com/business/help/651294705016616

Klarna

We offer payment pro­cessing on our website via the payment service pro­vider Klarna AB, Svea­vägen 46, 111 34 Stockholm, Sweden.

The fol­lowing data is trans­mitted to Klarna or coll­ected by Klarna: first and last name, address, date of birth, email address, tele­phone number, IP address, as well as the data necessary for pro­cessing the invoice purchase related to the order, such as the number of items, details of the ordered pro­ducts, item number, invoice amount and taxes as a per­centage. In addition, Klarna collects infor­mation about pre­vious purchases you have made with Klarna, your past payment beha­viour and pro­ba­bility values regarding your future beha­viour. The manner in which Klarna is used is also recorded, e.g. infor­mation about the devices you use when placing an order or your location.
Purpose: The trans­mission of this data is carried out so that Klarna can create an invoice and carry out an identity check to process your purchase using the invoice pro­cessing method you have chosen. This makes it pos­sible, among other things, to detect frau­dulent acti­vities and prevent the misuse of data. Fur­thermore, the data is trans­mitted so that Klarna can assess your cre­dit­wort­hiness, or so that Klarna can pass the data on to credit agencies for the purpose of assessing your cre­dit­wort­hiness in the form of a credit check. The coll­ected data may also be used by Klarna for ana­lysis pur­poses, in par­ti­cular for cus­tomer ana­lysis, risk ana­lysis, and data ana­lysis for the purpose of deve­loping and improving the ser­vices offered by Klarna.
Legal basis: The legal basis for the afo­re­men­tioned use of data is Art. 6 para. 1 lit. b GDPR.
Deletion: The data coll­ected and trans­mitted by us in this way is auto­ma­ti­cally deleted after 26 months.
Further infor­mation on the terms of use and data pro­tection of Klarna can be found at: https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy
Pre­vention: You can revoke your consent to the use of per­sonal data at any time with respect to Klarna. Not­wi­th­standing the revo­cation, Klarna may under certain cir­cum­s­tances remain entitled to process, use and transmit the per­sonal data that is strictly necessary for the con­tractual payment pro­cessing.

PayPal

We offer payment pro­cessing on our website via the payment service pro­vider PayPal (PayPal (Europe) S.à.r.l. & Cie. S.C.A., 22–24 Bou­levard Royal, 2449 Luxem­bourg, Luxem­bourg).

If you have chosen to pay via PayPal, the fol­lowing data will be trans­mitted to PayPal as part of the order: first and last name, address, date of birth, email address, tele­phone number, IP address, as well as the data necessary for pro­cessing the respective order. This data is trans­mitted so that PayPal can carry out an identity check to process your purchase. This makes it pos­sible, among other things, to detect frau­dulent acti­vities and prevent the misuse of data. Fur­thermore, the data is trans­mitted so that PayPal can assess your cre­dit­wort­hiness where appli­cable, or so that PayPal can pass the data on to credit agencies for the purpose of assessing your cre­dit­wort­hiness in the form of a credit check. PayPal uses the result of the credit check regarding the sta­tis­tical pro­ba­bility of payment default for the purpose of deciding whether to provide the respective payment method. The coll­ected data may also be used by PayPal for ana­lysis pur­poses, in par­ti­cular for cus­tomer ana­lysis, risk ana­lysis, and data ana­lysis for the purpose of deve­loping and improving the ser­vices offered by PayPal.
Legal basis: The legal basis for the afo­re­men­tioned use of data is Art. 6 para. 1 lit. b GDPR.
Deletion: The data coll­ected and trans­mitted by us in this way is auto­ma­ti­cally deleted after 26 months.
With­drawal: You can revoke your consent to the use of per­sonal data at any time with respect to PayPal. Not­wi­th­standing the revo­cation, PayPal may under certain cir­cum­s­tances remain entitled to process, use and transmit the per­sonal data that is strictly necessary for the con­tractual payment pro­cessing.

Infor­mation on the third-party pro­vider:

Terms of use and privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full#

Sofort­über­weisung (Instant Bank Transfer)

We offer payment pro­cessing on our website via the Sofort­über­weisung payment system of the payment service pro­vider SOFORT (SOFORT GmbH, Fuß­berg­straße 1, 82131 Gauting, Germany).

If you have chosen to pay via Sofort­über­weisung, the fol­lowing data will be trans­mitted to Sofort­über­weisung as part of the order: first and last name, address, date of birth, email address, tele­phone number, IP address, as well as the data necessary for pro­cessing the respective order. In addition, you transmit the TAN number gene­rated for the respective payment tran­saction as well as the PIN of your online banking account. This data is trans­mitted so that Sofort­über­weisung can carry out an identity check to process your purchase. This makes it pos­sible, among other things, to detect frau­dulent acti­vities and prevent the misuse of data. Fur­thermore, the data is trans­mitted so that Sofort­über­weisung can query your account balance and, where appli­cable, assess your cre­dit­wort­hiness, or so that Sofort­über­weisung can pass the data on to credit agencies for the purpose of assessing your cre­dit­wort­hiness in the form of a credit check. Sofort­über­weisung uses the result of the credit check regarding the sta­tis­tical pro­ba­bility of payment default for the purpose of deciding whether to provide the respective payment method. The coll­ected data may also be used by Sofort­über­weisung for ana­lysis pur­poses, in par­ti­cular for cus­tomer ana­lysis, risk ana­lysis, and data ana­lysis for the purpose of deve­loping and improving the ser­vices offered by Sofort­über­weisung.
Legal basis: The legal basis for the afo­re­men­tioned use of data is Art. 6 para. 1 lit. a GDPR, Art. 6 para. 1 lit. b GDPR.
Deletion: The data coll­ected and trans­mitted by us in this way is auto­ma­ti­cally deleted after 26 months.
Further infor­mation on the terms of use and data pro­tection of Sofort­über­weisung can be found at: https://www.sofort.de/datenschutz.html
With­drawal: You can revoke your consent to the use of per­sonal data at any time with respect to Sofort­über­weisung. Not­wi­th­standing the revo­cation, Sofort­über­weisung may under certain cir­cum­s­tances remain entitled to process, use and transmit the per­sonal data that is strictly necessary for the con­tractual payment pro­cessing.

Security mea­sures

We also implement tech­nical and orga­ni­sa­tional security mea­sures in accordance with the state of the art in order to comply with the pro­vi­sions of data pro­tection laws and to protect your data against acci­dental or inten­tional mani­pu­lation, partial or com­plete loss, des­truction or unaut­ho­rised access by third parties.

Cur­rency and amendment of this privacy policy

This privacy policy is curr­ently valid and was last updated in February 2020. Due to changes in legal or regu­latory requi­re­ments, it may become necessary to amend this privacy policy.

This privacy policy was created with the assis­tance of SOS Recht. The privacy policy gene­rator can be found here. SOS Recht is a service pro­vided by Mueller.legal Rechts­an­wälte Part­ner­schaft, based in Berlin.